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Are you ready to be branded?


You’ve probably heard the term “right-fit”. It’s usually spoken in the context of “the right-fit candidate for the job”.

Having the right career brand can make you the right-fit. It can be a shortcut; a quick and easy way for a hiring manager to match you with the job requirements… even if “right-fit” isn’t a 100% match.

Before you create a career brand, be sure that you’re ready for a brand.

Your brand must make you the right-fit candidate for the job you want, in the career you want.

Here are the four steps needed.

Find a focus

Your career should focus on what you care about most.

To create a successful brand start by thinking about what impact your work will actually have. When you put in those hours and that effort, what will you change? It could be one or more of these:

  • A type of person, place, or thing that you help
  • A thing that you create
  • A thing that you sell
  • A type of person, place, or thing that you support
  • Or something that you maintain

It’s won’t help to focus on a job title. Before you say “I want to be a mechanic”, say… “I want to repair cars”. The difference is, the job title is something printed on a business cards or on your office door. You focus is why you’re there. It’s also why you were hired to be there.

What is worth the best hours of the best days of the best years of your work life? That can and should be your focus

Consider actions to take

Once you’ve found a focus, think about different actions that you can take. What can you do for that type of person, or that place, or that thing you have identifies as a focus? How can you benefit it?

  • How can you help it?
  • Is it a thing you can build it, maintain, or repair?
  • Can you sell or advocate for it?
  • Is it something or a kind of person you can teach or write about?

Give yourself as much time as you can to consider several ways you might impact that all-important professional focus.

Pick a profession

Find a job title for what you want to do. Name the profession that serves your focus and has you doing what you do best.

  • Qualify yourself for the profession. Do you have the skills and training needed?
  • Assess the market. Are opportunities available? Are you ready for the competition?
  • Know your wants and needs. Would that job make you happy and pay the bills?

Plan your online community

Every profession has impact on several groups of people. Those groups are stakeholders. To name a few examples, they might be…

  • People who hire for that profession
  • People already employed in that profession
  • People who need those professional services
  • Experts in that profession

Perhaps some… and perhaps many others of those groups will be your stakeholders. So here’s the answer to our question…

If you have a focus, and you have decided how you best impact that focus, and know which profession that is, and know who are its stakeholders… you’re ready to create a career brand for yourself.

George Pond

If the internet is like a sea, George is the guy you see fishing along the shore. All sorts of good and bad ideas surface each day. He casts out for career development tricks and tools, hoping to land the best of them to share at

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