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Claim the Four Rewards of Social Media Networking

Career Networking in Action

Claim the Rewards

Social media powerfully communicates skills, experience, and personality. This goes beyond billboard or bullhorn marketing. Unlike print and broadcasting, social media communication is interactive. You may have noticed something else… social media has a cost advantage. It’s free!

Set your budget at zero. Facebook, Twitter, and the other social media services charge nothing to register and to create a profile. Yet those same services four substantial rewards:


The first reward to claim is brain fodder! Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube all have search boxes. Type your career interest into all six of them. Read the results.


With the second reward, you Explore New Directions! As of January 20th, 2014, LinkedIn had 1,891,752 groups[1]. Join a few. No group has membership dues, though some have closed and some require moderator approval.

Go to, click the Interests drop-down menu, then choose Groups. Look for a blue button labelled “Find a group”. Explore!


The third reward is a benefit to mentors and mentees alike. Think of any skill you have learned, any shortcut, or any technique. Use the webcam or cell phone camera you already have and record a short video about it. Upload the result to YouTube.

Along with appreciation for even the simplest skill, people will have further ideas and better ways. Join in the conversations for as long as you want.


Google, Reddit, WikiHow, and a hundred other internet services bring a world of knowledge to a browser near you. Copy the URL then paste it into Facebook. Add a brief comment. Make the post Public. Anyone on or off Facebook can benefit from a public post and network with the person who shared it.

Here is a poll to see how many people are claiming those rewards. Feel free to participate anonymously!

Does your Facebook profile include work and education information?
Have you set up one or more Google+ circles just for people with similar career interests?
How many LinkedIn connections have you made?
Do you know of a Pinterest board that includes a picture of something great that you made?
Do you search Twitter for job opportunities?
Are your most compelling PowerPoint presentations available on YouTube?
How recently have you posted helpful content on social media?

[i] How-many-groups-are-there-on-LinkedIn?

George Pond

If the internet is like a sea, George is the guy you see fishing along the shore. All sorts of good and bad ideas surface each day. He casts out for career development tricks and tools, hoping to land the best of them to share at

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