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5 ways that Facebook can boost your online network


On a career journey? Invite Facebook along.

You may be one of the 1.49 billion people who used Facebook last month, but did you use it to grow your career network? Here are five ways to do that:

ADD Career-related content

Facebook can still be fun. Share those cat pictures and favorite dining spots with friends… just be sure to set up a list for your professional/business associates and co-workers. Post helpful, positive, career-related content to that list. Post separately to your Facebook friends.

Market your career BRAND

Everyone has a one-of-a-kind set of skills, knowledge, attitude, and experience. Within that set, find what makes you a great candidate for a career opportunity. Know what sets you apart from everyone else in your profession. That becomes your career brand

A Facebook profile can include Details About You. Share your career brand there. Keep that brand in mind as you update your profile picture, cover photo, and “work and education”. Your Facebook profile is a great place to market yourself.

CREATE a Brand or Product Page

A career-related Facebook page is like a blog, only easier to create, and more likely to be seen by acquaintances, their friends, and the public. Do a blog as well, but take advantage of the free media resource that Facebook offers you: your brand or product page.

DISCOVER Facebook groups

When you post content to your Facebook timeline, it may be seen by 2% or fewer people on your Facebook list.

Groups are a more certain way to reach people through Facebook. When you create and manage a group, you can send content, messages, and event invitations to every group member. This is much like having their email address.

ENGAGE a growing online community

People use social media (like Facebook) because they want to share. They want to learn and be entertained, while informing and entertaining others.

Social media also contains advertising and self-promotion, easily ignored once it is recognized. If you engage your associates and co-workers with content they value, they will continue to look for what you have to share. If you blatantly boast or advertise to them, they will become accustomed to looking away.

Share regularly, always consistent with your career brand.

Here’s the cyber fisherman with a video recap of today’s fresh catch!

George Pond

If the internet is like a sea, George is the guy you see fishing along the shore. All sorts of good and bad ideas surface each day. He casts out for career development tricks and tools, hoping to land the best of them to share at

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