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Make Opportunity Knock


New jobs, high-profile projects, raises, and promotions happen every day. Social media networking can make those everyday opportunities knock first at your door.

Sometimes opportunities happen in front of us.  More often, we hear of hires, promotions, awards, and bonuses when they are announced. They have gone to someone else. We don’t even know if we were “in the running”.

To the employed, lack of influence can be frustrating. A coworker gets a promotion; we get a piece of cake at the celebration. A recent graduate wins our perfect opportunity; we enjoy a bagel on the new hire’s first day. Maybe you’ve noticed that a bagel has the shape of a zero. Well, welcome aboard, successful person! Farewell, opportunity, which has again passed by.

To the unemployed, lack of influence can be scary. People are polite but have nothing for us. Expenses pile up like unread resumes. We get by, watching our bank balances and going nowhere. Our train hasn’t left the station while others zip along the inside track.

Let networking answer those career concerns and frustration. It offers well-proven, well-documented help. 70% of jobs are filled through networking[i]. When you hear too late, you were outside the network for that job.

You missed the chance to apply because opportunity knocked elsewhere. The hiring manager may have shaken your hand or nodded at what you said in a meeting but never really knew your unique qualifications. Opportunity passed along the other side of the hall. If only your career network had grown by that one hiring manager!

Let social media marketing nourish your growing career network. The workplace is often called a job market. It’s true. The most successful people in it market themselves. Rising stars will let their one-of-a-kind strengths shine.

You can and should network through social media. Everyone has a combination of skills, experience, and personality that is theirs alone. Communicate yours. Make a network aware of that combination because You. Deserve. Opportunity.


George Pond

If the internet is like a sea, George is the guy you see fishing along the shore. All sorts of good and bad ideas surface each day. He casts out for career development tricks and tools, hoping to land the best of them to share at

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